OuterEdit
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Grand Prix Season Singapore

creative agency, formula one, grand prix season, graphic design, outeredit, singapore, singapore f1, singapore gp

Representing the vibrancy of a city in a single frame & phrase

A City in Constant Motion

A City in Constant Motion

In collaboration with Imaginary Friends Studio, and DLC, OuterEdit was entrusted with the conceptualisation, design and development of the 2014 Grand Prix Season Singapore (GPSS) key campaign visual.

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ONE STOP NON STOP

ONE STOP NON STOP

A deliberate departure from the typical race visual, Ryan conceived the “ONE STOP NON STOP” tagline and infused it within the key visual in hope to generate greater clarity, resonance, and meaning behind the GPSS initiatives. 

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   “I wanted to portray Singapore as a destination in constant motion. The broadening and deepening of our experiences never     stops     - it's always different even if you visit the same place twice.” - Ryan

“I wanted to portray Singapore as a destination in constant motion. The broadening and deepening of our experiences never stops - it's always different even if you visit the same place twice.” - Ryan

Beaming Singapore around the globe

Beaming Singapore around the globe

The "ONE STOP NON STOP” campaign tagline is still in use by our clients till this day, and has been viewed by many in print, digital and broadcast media all around the world  - most notably to a global television audience (est. 500million viewers) watching the Singapore F1 Grand Prix over race weekend.

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