The year-end festive period is a highly treasured season for most people and businesses. Kimage is no exception so we designed a campaign differently from typical festive promotions and focused on ensuring Kimage's clientele were given the best hairstyles that suited their holiday preferences.
Whether it's spending time with their loved ones or taking the opportunity to see the world, having great hair is one way to feel great and to stand out. This formed the basis for Kimage's 'Your Passport to Great Hair' - equipping customers with hair styles & essentials carefully customised for the climate(s) they’re travelling to.
Good Hair Anywhere
Known for her distinctive style, candid demeanour and love for travelling, we collaborated with Rebecca Ten, to show us how good hair can happen anywhere with Kimage.
Pack Your Bags
Inspired by travel paraphernalia (air tickets and travel stamps in particular), we created a travel-themed in-store display! Made out of stacked suitcase trunks and hanging elements, customers were invited to randomly pick prize vouchers from the suitcase at the end of their hair session.
Fashioned to look like air tickets, the prizes up for grabs were designed to complement the travel theme. They ranged from mini hair straighteners, travel-sized hair products, to flight tickets to Bali or Tokyo.
Calling all Jetsetters
Compact products are always an essential for the well-traveled who refuse to skimp on their beauty and hair care routine. We decided to create a limited edition waterproof pouch with travel-sized bottles perfect for customers to tote their favourite shampoo and conditioner in, as well as a leaflet containing tips to always have great hair.
When the campaign was launched, the response to it was almost immediate. Kimage’s stylists reported that it was the first time they sold all the hair products they had on their shelves, and gave out every single premium with pride. The number of customers who entered the grand prize lucky draw was also unprecedented, with hundreds entering the draw in the span of 8 weeks.