A City in Constant Motion
In collaboration with Imaginary Friends Studio, and DLC, OuterEdit was entrusted with the conceptualisation, design and development of the 2014 Grand Prix Season Singapore (GPSS) key campaign visual.
ONE STOP NON STOP
A deliberate departure from the typical race visual, Ryan conceived the “ONE STOP NON STOP” tagline and infused it within the key visual in hope to generate greater clarity, resonance, and meaning behind the GPSS initiatives.
“I wanted to portray Singapore as a destination in constant motion. The broadening and deepening of our experiences never stops - it's always different even if you visit the same place twice.” - Ryan
Beaming Singapore around the globe
The "ONE STOP NON STOP” campaign tagline is still in use by our clients till this day, and has been viewed by many in print, digital and broadcast media all around the world - most notably to a global television audience (est. 500million viewers) watching the Singapore F1 Grand Prix over race weekend.