Inspired by Millenia Walks commitment to design and the arts, we devised a campaign concept and design direction that would once again look beyond typical commercialised Christmas campaign treatments and would instead aim to surprise, delight and excite discerning guests with considered original and locally-crafted colourful designs, activities and environments for the whole family to enjoy and bond over.
Crafted & Colourful
Spanning the development of the top-line campaign concept, through to the creation of the original campaign graphic illustrations / artwork, and the formation of a hand-crafted 12meter-tall Christmas Tree comprising hundreds of interlocking panels (our largest design installation yet), Millenia Walk’s ‘Season of Imagination’ Christmas Campaign represents a wondrous woodland celebration filled with delight, creativity and thrill, and a place where families, co-workers and friends are encouraged to explore, discover and let their imaginations for the coming year run freely.
“Every Christmas I look forward to two things, Starbucks’ Toffee-nut Latte, and Millenia Walk’s Christmas Tree” - A Millenia Walk Shopper
- This Portfolio Compilation is a Work in Progress, and There will be More to Come -