CRUISE SOUTHEAST ASIA
Branding the ASEAN nations as an integrated cruise network
Cruising into this region is sailing to ten different countries with very diverse landscapes, cultures and heritage.
Southeast Asia offers a myriad of rich sensory experiences which are simply out of this world. Be charmed by the warmth of the people, be awed by the ancient sites, be calmed by its natural landscapes, be excited by the vibrancy of its cities and be surprised by its modernity amidst cultural heritage.
Crafting the Southeast Asian Cruise Identity
OuterEdit is honoured to have been entrusted with the conceptualization, design and development of the Cruise ASEAN brand identity and launch collateral.
The weave-inspired Cruise ASEAN brand design & pattern, while symbolic of water waves, are representative of the strong heritage, culture and closely intertwined relationships throughout Southeast Asia.
The final design direction speaks of unity, connections and partnerships where each wave element represents an ASEAN nation’s port. The colours chosen are vibrant and warm, very much like the tropics. its culture and people.
Applying the Brand
In planning for the launch of the 'Cruise ASEAN' brand, OuterEdit was commissioned to design and produce a suite of brand touch points including a notebook as well as an animated launch sequence.
With Special Thanks to ASEAN, the Singapore Tourism Board, and Lin Junyao