Millenia Walk - Season of Imagination
Designing a Christmas Celebration Inspired by Imagination and New Ways of Seeing
Inspired by Millenia Walks commitment to design and the arts, we devised a campaign concept and design direction that would once again look beyond typical commercialised Christmas campaign treatments and would instead aim to surprise, delight and excite discerning guests with considered original and locally-crafted colourful designs, activities and environments for the whole family to enjoy and bond over.
Crafted & Colourful
Spanning the development of the top-line campaign concept, through to the creation of the original campaign graphic illustrations / artwork, and the formation of a hand-crafted 12meter-tall Christmas Tree comprising hundreds of interlocking panels (our largest design installation yet), Millenia Walk’s ‘Season of Imagination’ Christmas Campaign represents a wondrous woodland celebration filled with delight, creativity and thrill, and a place where families, co-workers and friends are encouraged to explore, discover and let their imaginations for the coming year run freely.