Millenia Walk - Season of Imagination

 

Designing a Christmas Celebration Inspired by Imagination and New Ways of Seeing

 
outeredit - Millenia Walk - Season of Imagination - christmas tree

Conventionally Unconventional

Inspired by Millenia Walks commitment to design and the arts, we devised a campaign concept and design direction that would once again look beyond typical commercialised Christmas campaign treatments and would instead aim to surprise, delight and excite discerning guests with considered original and locally-crafted colourful designs, activities and environments for the whole family to enjoy and bond over.

outeredit - Millenia Walk - Season of Imagination - south galleria

Crafted & Colourful

Spanning the development of the top-line campaign concept, through to the creation of the original campaign graphic illustrations / artwork, and the formation of a hand-crafted 12meter-tall Christmas Tree comprising hundreds of interlocking panels (our largest design installation yet), Millenia Walk’s ‘Season of Imagination’ Christmas Campaign represents a wondrous woodland celebration filled with delight, creativity and thrill, and a place where families, co-workers and friends are encouraged to explore, discover and let their imaginations for the coming year run freely.

outeredit - Millenia Walk - Season of Imagination - christmas tree design
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outeredit - millenia walk season of imagination - christmas bauble

“Every Christmas I look forward to two things, Starbucks’ Toffee-nut Latte, and Millenia Walk’s Christmas Tree”

outeredit - Millenia Walk - Season of Imagination - christmas tree interior
outeredit - millenia walk season of imagination - gif
outeredit - Millenia Walk - Season of Imagination - interactive
outeredit - millenia walk season of imagination - christmas key visual
Millenia Walk - Season of Imagination - etching station
outeredit - Millenia Walk - Season of Imagination - japanese food street banners
outeredit - Millenia Walk - Season of Imagination - reception
outeredit - Millenia Walk - Season of Imagination - park and dine banners
We were elated to find out that our Christmas Tree design was the only one to make the Business Times Christmas Feature

We were elated to find out that our Christmas Tree design was the only one to make the Business Times Christmas Feature