SG50 - Pioneer Portraits
Turning Orchard Road into a Colourful Walk-Through Showcase of Singapore History
24 stunning works of art, 1 showcase of Singaporean history.
Spanning the full stretch of Orchard Road, and the first-ever creative showcase on Orchard Road’s giant glass panels, ‘Pioneer Portraits’ was an initiative created out of a passion and desire to celebrate Singapore’s Golden Jubilee in a meaningful and unconventional way.
Visualising Passion and Pride
Together with the support of the Orchard Road Business Association (ORBA) and the Singapore Tourism Board (STB), OuterEdit was given the honour to research, conceptualise, design, curate and coordinate the creation of 24 original works of art, creatively interpreting 24 key moments of Singapore’s history, by 24 of Singapore’s best and budding creative minds specifically handpicked for this initiative.