GRAND PRIX SEASON SINGAPORE

 

Representing the vibrancy of a city in a single frame & phrase

 
outeredit f1 grand prix season singapore visualisation

A City in Constant Motion

In collaboration with Imaginary Friends Studio, and DLC, OuterEdit was entrusted with the conceptualisation, design and development of the 2014 Grand Prix Season Singapore (GPSS) key campaign visual.

outeredit - f1 grand prix season singapore - banners

ONE STOP NON STOP

A deliberate departure from the typical race visual, Ryan conceived the “ONE STOP NON STOP” tagline and infused it within the key visual in hope to generate greater clarity, resonance, and meaning behind the GPSS initiatives. 

outeredit - f1 grand prix season singapore - key visual
outeredit - f1 grand prix season singapore - close up
“I wanted to portray Singapore as a destination in constant motion. The broadening and deepening of our experiences never stops - it's always different even if you visit the same place twice.” - Ryan
outeredit - f1 grand prix season singapore - banner 2

Beaming Singapore around the globe

The "ONE STOP NON STOP” campaign tagline is still in use by our clients till this day, and has been viewed by many in print, digital and broadcast media all around the world  - most notably to a global television audience (est. 500million viewers) watching the Singapore F1 Grand Prix over race weekend.

outeredit - f1 grand prix season singapore - circuit
OuterEditComment