Interpreting A Journey Through VivoCity as a Voyage Across Many Worlds
Every trip to VivoCity invites a fresh experience.
OuterEdit was approached to help VivoCity share its story and seasonal celebrations through a refreshed visual system as a way to engage a younger customer segment, as well as to represent the exciting evolution that VivoCity was going through as Singapore’s largest retail destination.
We envisioned VivoCity as an ever-changing land with comfortable favourites, and dynamic discoveries awaiting to be explored, and leveraging her location and architectural attributes, we crated a series of master visuals depicting different worlds that invite exploring and adventuring.
Creative Direction & Art Direction: OuterEdit Graphic Design & Development: OuterEdit