Augmenting the Race Weekend Party Experience
The Gold Standard for F1 Parties in Singapore
OuterEdit was invited by Zouk to assist with the creation of their ‘Checkpoint’ party key visual, marketing materials and the design of other site-specific elements to enhance the party experience over F1 race weekend.
The F1 Weekend Super Sprint
Imagining a whole new world of gaming, racing and partying, we translated the joy and energy of 8-bit racing games to a colourful design language that resonated with Zouk.
Nudging things forward through to application, and consistency at its core, it was a privilege for us to design a range of key marketing collateral for Zouk as well as experiential touch points within the club including the main DJ console for the jam packed weekend of stellar acts and partners including DJ Hong, ChanderCheese, R3HAB, TOTAL RECALL with Lincey the Dinosaur, Jay Sean, Nash D, Johnnie Walker Gold Label Reserve, and Dom Pérignon.
Creative Direction, Art Direction, Graphic Design & Set Design: OuterEdit
Images Courtesy of Zouk